Johnnie Walker
Whisky Workshop
Branding + Experiential + Print + Signage
​
As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.
Text is from the official Rock The Bells website
​
Agency: Giant Spoon
Creative Director: Olivia Jene Fagon
Design Director: Skye Genesis
Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote
Designer: Laura Duval
​
​
Branding + Experiential + Print + Signage
​
As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.
Text is from the official Rock The Bells website
​
Agency: Giant Spoon
Creative Director: Olivia Jene Fagon
Design Director: Skye Genesis
Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote
Designer: Laura Duval
​
​
Branding + Experiential
​
Designed in collaboration with NY-based artist Mike Perry, we created the Whisky Workshop—a vibrant one-stop-shop for limited edition barware and collectible swag. For one weekend only in NYC, guests were able to experience this Johnnie Walker wonderland complete with cocktail samples, a personalization station, and complimentary gift wrapping.
​
​
Agency: Giant Spoon
Executive Creative Director: Ian Grody
Associate Creative Director: Erin Hauswirth
Art Director: Crystal Thane
Experiential/3D Designer: Steve Caruso
Designer: Laura Duval