Laura Duval

Branding + Experiential + Print + Signage

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As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.

Text is from the official Rock The Bells website

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Agency: Giant Spoon

Creative Director: Olivia Jene Fagon

Design Director: Skye Genesis

Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote

Designer: Laura Duval

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Branding + Experiential + Print + Signage

​

As Hip-Hop celebrates 50 years, the Rock The Bells Festival, in collaboration with Walmart Makers Studio, is turning the spotlight on the creative minds behind Hip-Hop’s cultural movement – the makers and ardent fans who always knew the genre would transcend generations. The partnership honors those who have driven Hip-Hop's journey, showing appreciation for their contribution and influence on the genre.

Text is from the official Rock The Bells website

​

Agency: Giant Spoon

Creative Director: Olivia Jene Fagon

Design Director: Skye Genesis

Experiential Designers: Kristina Soteri, Lauren Espeseth, Hansa Hatrote

Designer: Laura Duval

​

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Branding + Experiential + Print + Signage

 

Walmart Makers Studio took place at LA’s Beautycon to celebrate Black Makers in the beauty space. Our bold and playful structure invited guests to discover new trends and products found at Walmart through a series of activities: Create Your Combo, where guests could build a custom keychain; Flaunt Your Angles, where posing coaches helped guests get the perfect photo; and Explore Your Core, AR vanities that allowed guests to try on new makeup trends.

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